Marketing Executive

Hadley Group is a world leader in advanced cold rolled steel technology, with manufacturing facilities in Europe, the Middle East and Southeast Asia. We deliver innovative solutions with applications across sectors as diverse as construction, automotive, industrial and agriculture. Our continuing growth and success is entirely dependent upon our ability to attract, retain and develop the best people, and it is for this reason that we promote continuous personal development for everyone working at the Hadley Group.

JOB DESCRIPTION

We are seeking a creative and strategic Marketing Executive to join our dynamic construction
team. The ideal candidate is an experienced marketer with a proven ability to design and create
compelling marketing materials for multi-channel campaigns and manage WordPress websites. This role
is perfect for someone who thrives on creating persona-driven audience journeys to raise brand
awareness and generate leads.

THE ROLE

JOB DETAILS:

The primary activity of the Senior Marketing Executive at HadleyFRAME is to plan and execute multichannel marketing campaigns across digital and print channels.

• Write clear, engaging, and on-brand content for digital platforms, email campaigns,
advertisements, and other marketing initiatives.
• Design engaging marketing collateral, including brochures, flyers, presentations, and case
studies for print and online publication.
• Collaborate with internal and external stakeholders to ensure branding consistency across
all materials.
• Manage the relationship with external agencies, including video production projects, events
and PR.
• Monitor campaign performance and optimize content based on analytics and insights.
• Contribute to the development and execution of brand strategies and positioning.
• Work closely with the commercial, technical and construction teams to develop content,
spot content opportunities, lead event management and support client hospitality.
• Manage and update the division’s webpages in the existing group WordPress website,
including creating new pages, managing downloads, video integration, forms and CTA’s.
• Ensure the website aligns with the latest design and usability trends, maintaining a strong
user experience in conjunction with the web developer.

REQUIRED QUALIFICATIONS AND EXPERIENCE

Education and Qualification(s)

• Minimum of 5 years in a digital-biased marketing role.
• Strong experience with WordPress, including page creations, plugin management, and basic
  troubleshooting

Technical Skills

• Proficiency in design tools the output print ready artwork, such as Adobe Creative Suite
(Photoshop, Illustrator, InDesign).
• Proficiency with WordPress CMS (Gutenberg Editor, Vimeo, Gravity Forms).
• Social Media scheduling tools (MeetEdgar)

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