PR Executive

Location: Downing Street, Smethwick

Job Description

An opportunity has arisen for a PR Executive to join us, working as part of the Marketing team in a newly created role to develop proposals and implement the PR activity. You will also be responsible for building and maintaining relations with journalists, press and magazines to maximise PR and press opportunities, raising the profile of Hadley group and our products. Additionally, you will be involved in event management and influencer activity and comms.

Roles and Responsibilities

  • Generate positive news coverage, achieving free product placement in broadcast, print and new media, and placing spokespeople as commentators
  • Liaise with Account Managers, Product Managers and the media daily
  • Build strong relationships and networks with colleagues, clients and the media
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs
  • Prepare regular reports and attend internal and external meetings
  • Research, write and distribute press releases to targeted media
  • Collate, analyse and evaluate media coverage
  • Manage some elements of events, including press conferences and promotional events
  • Attend and promote events, as well as promote news stories and features to the media
  • Assist with the production of publications, such as internal newsletters
  • Commission market research
  • Coordinate studio or location photography
  • Attend product launches and networking events
  • UK and international travel will be required occasionally between the group sites

Qualifications and Experience

  • Previous experience in public relations and content writing essential
  • Educated to degree level in Marketing and/or Media, Journalism or Business.
  • Commercial awareness and a good knowledge of current affairs
  • A creative mind and able to work on your own initiative
  • Ability to communicate well, both written and verbally
  • Excellent organisation skills
  • Ability to work on multiple projects and well under pressure
  • Good interpersonal skills and able to work as a part of a team
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